We are not presenting that...

I started out in healthcare agencies, where I discovered my love for creative concepting — coming up with the big ideas and visual hooks that bring campaigns to life. Over time, I moved into B2B marketing, which gave me a sharper strategic edge, but I’ve realised I really miss the kind of creative thinking that sparks brand-defining ideas. I’ve also developed a real passion for branding, after spending years shaping identities for clinical trial initiatives. It’s that blend of strategy, storytelling, and imagination that keeps me excited about what I do.